When your business is trust, your photos need to earn it.
Lucy is an up-and-coming professional dog walker based in Weymouth. Dog owners are handing over something they care about — their pets — to someone they've often only found through social media. Before a conversation even happens, those photos are already doing the selling.
Lucy needed imagery that communicated reliability and a genuine way with animals. Not posed studio shots against a white background — real photos of her doing what she does, in a setting where she actually works. The kind of images that make a dog owner look at her profile and feel confident handing their dog over.
See Lucy and the dogs in motion.
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On location at a private training site. Staged for content, real in feel.
Lucy is based in Weymouth, but we shot at an enclosed, fenced dog-training site in Dorchester — a controlled, safe environment with set times for dogs to come and go. It's where Lucy actually works, so the setting felt true to her business even though the session itself was arranged specifically to get social media content, not a candid day-in-the-life.
I captured Lucy with the dogs — interacting, on the move, at ease — alongside a smaller set of portrait shots for her website header and profile pictures. The aim was content she could post immediately and a video telling her story, which we also filmed on the day.
Editing was kept fresh and outdoorsy — bright but not blown out. The kind of images that look at home on Instagram without looking over-produced.