Free tool

Free audit tool

How strong is your
online presence?

Six stops. Fourteen questions. A personalised scored report showing exactly where your business is strong, where it is leaking trust, and what to fix first.

Takes about 4 minutes. No email required.

Stop 01 · Google Business ProfileStop 02 · Social Media PresenceStop 03 · Visual Content QualityStop 04 · Content StrategyStop 05 · Content to Enquiry ConversionStop 06 · Short-Form Video

Proof of work

See the work before you run the audit

Use the audit for diagnosis. Use the finished work to judge the output standard first.

See full work archive
Video
Trades engineer in branded hi-vis jacket captured for monthly retainer poster image. in Dorset

Monthly Trades Content Retainer

Trades business • Dorset

Set up a monthly content system for a Dorset trades business to keep posting consistent and trust signals visible.

  • 12 short-form videos per month
  • Monthly on-site filming day across active jobs

Result: Moved from sporadic, inconsistent uploads to a reliable weekly publishing rhythm. Twelve short-form assets delivered per month give the business a continuous stream of trust-building content that works between referrals.

Proof: 12 short-form clips per month

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Photo
On-stage presentation image used in the event highlight carousel. in Somerset

Event Documentation Coverage

Event documentation • Somerset

Captured a Somerset business event in real time so the organiser had usable content immediately after launch day.

  • Full-day event photography coverage
  • Keynote and audience documentation

Result: Same-week recap assets extended the event's visibility well beyond the room. Shareable content was live on social within 48 hours of the event closing, keeping the organiser's audience engaged after the day itself.

Proof: Keynote and audience coverage captured live

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Social
Character portrait captured for drama group promotional posts. in Somerset

Service Business Content System

Tintinhull Drama Group • Somerset

Replaced one-off promotion with a structured campaign rhythm around show dates for Tintinhull Drama Group.

  • Monthly content calendar
  • Hook + caption strategy

Result: Created consistent weekly posting during campaign windows and clearer audience reminders.

Proof: Monthly campaign calendar

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Photo
Professional brand portrait of Lucy for website and social profile use. in Weymouth

Dog Walker Brand Portrait Session

Lucy Dogwalker • Weymouth

Built a trust-first portrait set for Lucy Dogwalker so new clients could quickly understand the service and person behind it.

  • Portrait series
  • Website hero images

Result: Delivered profile, website, and social imagery that made the brand feel more credible locally.

Proof: Profile-ready hero portraits

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Video
On-pitch football coaching action image for Next GEN Football social content. in Dorset

Next GEN Football Coaching Brand Session

Marcus Daws · Next GEN Football Coaching • Dorset

Produced a combined photo and short-form video package to strengthen Next GEN Football Coaching’s local brand presence.

  • Brand portrait gallery and coaching action image set
  • Short-form video clips YouTube Shorts and MP4 formats

Result: Combined photo and video bank gave the coaching brand a professional presence for parents researching local coaching options. The asset library replaced ad-hoc phone photography across social, the website, and booking enquiries.

Proof: Portrait and on-pitch action mix

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Photo
Bridal hair close-up portrait showcasing finish and texture. in Dorset

Fern Vickery Bridal Hair Content Session

Fern Vickery Hair • Dorset

Created a premium bridal portrait carousel for Fern Vickery to support bookings through web and social touchpoints.

  • Premium bridal portrait carousel image set
  • Detail and texture close-up selects

Result: Photography quality now matches the premium price point Fern charges closing the gap between her offline reputation and her online presence. The portrait library has replaced ad-hoc phone photography across all her digital touchpoints.

Proof: Curated bridal portrait carousel

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About this tool

Why I built this for free.

Most local businesses underestimate how much their online presence is affecting their enquiry volume. The problem is not that their work is bad it is that the digital signals around it are inconsistent, low-quality, or missing entirely.

I built this audit because the most useful thing I can do for a business owner I have never spoken to is give them an honest assessment of where they actually are. Not a sales pitch. An audit.

If the results show gaps you want to close, I can help. If they show that you are doing well, that is genuinely good news and I will tell you so. Either way, you leave with specific actions you can take immediately whether you work with me or not.

Frederick Gill · Founder · Gill Digital Media