Free tools

Use the tools first, then take the right next step.

These tools are here to help you think more clearly about trust, content, and conversion.

Use them to get direction quickly. Then run the audit or ask Frederick for the right route.

Primary action: use the free audit. Secondary action: ask for the right route once you know the problem.

Proof of work

See the work before you use the tools

The tools help diagnose problems. The finished work shows the standard they are meant to support.

See full work archive
Video
Trades engineer in branded hi-vis jacket captured for monthly retainer poster image. in Dorset

Monthly Trades Content Retainer

Trades business • Dorset

Set up a monthly content system for a Dorset trades business to keep posting consistent and trust signals visible.

  • 12 short-form videos per month
  • Monthly on-site filming day across active jobs

Result: Moved from sporadic, inconsistent uploads to a reliable weekly publishing rhythm. Twelve short-form assets delivered per month give the business a continuous stream of trust-building content that works between referrals.

Proof: 12 short-form clips per month

View case study →
Photo
On-stage presentation image used in the event highlight carousel. in Somerset

Event Documentation Coverage

Event documentation • Somerset

Captured a Somerset business event in real time so the organiser had usable content immediately after launch day.

  • Full-day event photography coverage
  • Keynote and audience documentation

Result: Same-week recap assets extended the event's visibility well beyond the room. Shareable content was live on social within 48 hours of the event closing, keeping the organiser's audience engaged after the day itself.

Proof: Keynote and audience coverage captured live

View case study →
Social
Character portrait captured for drama group promotional posts. in Somerset

Service Business Content System

Tintinhull Drama Group • Somerset

Replaced one-off promotion with a structured campaign rhythm around show dates for Tintinhull Drama Group.

  • Monthly content calendar
  • Hook + caption strategy

Result: Created consistent weekly posting during campaign windows and clearer audience reminders.

Proof: Monthly campaign calendar

View case study →
Photo
Professional brand portrait of Lucy for website and social profile use. in Weymouth

Dog Walker Brand Portrait Session

Lucy Dogwalker • Weymouth

Built a trust-first portrait set for Lucy Dogwalker so new clients could quickly understand the service and person behind it.

  • Portrait series
  • Website hero images

Result: Delivered profile, website, and social imagery that made the brand feel more credible locally.

Proof: Profile-ready hero portraits

View case study →
Video
On-pitch football coaching action image for Next GEN Football social content. in Dorset

Next GEN Football Coaching Brand Session

Marcus Daws · Next GEN Football Coaching • Dorset

Produced a combined photo and short-form video package to strengthen Next GEN Football Coaching’s local brand presence.

  • Brand portrait gallery and coaching action image set
  • Short-form video clips YouTube Shorts and MP4 formats

Result: Combined photo and video bank gave the coaching brand a professional presence for parents researching local coaching options. The asset library replaced ad-hoc phone photography across social, the website, and booking enquiries.

Proof: Portrait and on-pitch action mix

View case study →
Photo
Bridal hair close-up portrait showcasing finish and texture. in Dorset

Fern Vickery Bridal Hair Content Session

Fern Vickery Hair • Dorset

Created a premium bridal portrait carousel for Fern Vickery to support bookings through web and social touchpoints.

  • Premium bridal portrait carousel image set
  • Detail and texture close-up selects

Result: Photography quality now matches the premium price point Fern charges closing the gap between her offline reputation and her online presence. The portrait library has replaced ad-hoc phone photography across all her digital touchpoints.

Proof: Curated bridal portrait carousel

View case study →
Gill Digital Media Free Business Tools

Revenue Calculator

How much revenue are you
leaking right now?

You may not have a traffic problem. You may have a trust problem. Even a 1% improvement in how credible your business looks online can unlock significant revenue you are not currently capturing.

Your numbers

What is a typical project worth?

£

Check Google Analytics, or estimate

What % of visitors currently enquire? Industry average: 1–3%

Optional refinements

Default: 70%

Default: 1% extra

Your result

£?

Enter your numbers to see your estimated annual revenue leak

You do not have a content problem. You have a revenue leak. Let me plug it.

Gill Digital Media helps local service businesses convert more of their existing traffic by fixing the trust signals prospects judge you on before they ever enquire.

Content Generator

3 questions. 12 content ideas.
Ready to film.

You already have everything you need. This tool pulls that knowledge out and turns it into 12 specific, filmable ideas tailored to your business.

Answer from your own experience as a business owner the more specific, the better your results.

Optional personalises your results

SW Opportunity Map

Is your local market an
open opportunity?

You do not need to be the only option in town. You need to look like the most trusted one. See how competitive your local content landscape really is and where the gaps are.

You do not need to be the only option in town. You need to look like the most trusted one.

Frederick works with businesses across Somerset, Dorset, and Devon to build the visible trust that turns digital presence into consistent enquiries.

Trust Journey

Experience your business
as your customer does.

Customers make trust decisions before they ever speak to you. Walk through 4 real decision points and see exactly where trust is won or lost.

1

The search result

You are searching for a local plumber. Which business would you click on?

2

The website first impression

You click through to both websites. Which gives you more confidence to enquire?

3

Their social media presence

You check their Instagram. Which business feels like someone you'd trust to do work in your home?

4

The enquiry decision

You have experienced both businesses across every touchpoint. Who gets the call?

Sprint Builder

Build your custom
content sprint.

Stop guessing at service packages. Select exactly what your business needs and watch your scope, package label, and turnaround update in real time.

Video

Photography

Messaging & Copy

Strategy & Planning

Your sprint

Select deliverables to configure your package

Stop guessing at scope. Get a sprint quote for exactly what your business needs.

Send your selection to Frederick via WhatsApp and get a direct quote no agency jargon, no filler services.

Gill Digital Media · gilldigitalmedia.co.uk · Based near Yeovil · Serving Somerset, Dorset & Devon

Next step

Do not leave with a diagnosis and no plan.

If one of the tools surfaced a trust problem, content gap, or conversion issue, act on it.

Compare the routes or send one message with what came up.

Direct reply from Frederick within one working day. No obligation to proceed.