If one of the tools surfaced a trust problem, content gap, or conversion issue, act on it.
Compare the routes or send one message with what came up.
Free tools
These tools are here to help you think more clearly about trust, content, and conversion.
Use them to get direction quickly. Then run the audit or ask Frederick for the right route.
Primary action: use the free audit. Secondary action: ask for the right route once you know the problem.
Proof of work
The tools help diagnose problems. The finished work shows the standard they are meant to support.
Trades business • Dorset
Set up a monthly content system for a Dorset trades business to keep posting consistent and trust signals visible.
Result: Moved from sporadic, inconsistent uploads to a reliable weekly publishing rhythm. Twelve short-form assets delivered per month give the business a continuous stream of trust-building content that works between referrals.
Proof: 12 short-form clips per month
View case study →
Event documentation • Somerset
Captured a Somerset business event in real time so the organiser had usable content immediately after launch day.
Result: Same-week recap assets extended the event's visibility well beyond the room. Shareable content was live on social within 48 hours of the event closing, keeping the organiser's audience engaged after the day itself.
Proof: Keynote and audience coverage captured live
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Tintinhull Drama Group • Somerset
Replaced one-off promotion with a structured campaign rhythm around show dates for Tintinhull Drama Group.
Result: Created consistent weekly posting during campaign windows and clearer audience reminders.
Proof: Monthly campaign calendar
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Lucy Dogwalker • Weymouth
Built a trust-first portrait set for Lucy Dogwalker so new clients could quickly understand the service and person behind it.
Result: Delivered profile, website, and social imagery that made the brand feel more credible locally.
Proof: Profile-ready hero portraits
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Marcus Daws · Next GEN Football Coaching • Dorset
Produced a combined photo and short-form video package to strengthen Next GEN Football Coaching’s local brand presence.
Result: Combined photo and video bank gave the coaching brand a professional presence for parents researching local coaching options. The asset library replaced ad-hoc phone photography across social, the website, and booking enquiries.
Proof: Portrait and on-pitch action mix
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Fern Vickery Hair • Dorset
Created a premium bridal portrait carousel for Fern Vickery to support bookings through web and social touchpoints.
Result: Photography quality now matches the premium price point Fern charges closing the gap between her offline reputation and her online presence. The portrait library has replaced ad-hoc phone photography across all her digital touchpoints.
Proof: Curated bridal portrait carousel
View case study →Revenue Calculator
You may not have a traffic problem. You may have a trust problem. Even a 1% improvement in how credible your business looks online can unlock significant revenue you are not currently capturing.
Your numbers
What is a typical project worth?
Check Google Analytics, or estimate
What % of visitors currently enquire? Industry average: 1–3%
Optional refinements
Default: 70%
Default: 1% extra
Your result
£?
Enter your numbers to see your estimated annual revenue leak
You do not have a content problem. You have a revenue leak. Let me plug it.
Gill Digital Media helps local service businesses convert more of their existing traffic by fixing the trust signals prospects judge you on before they ever enquire.
Gill Digital Media · gilldigitalmedia.co.uk · Based near Yeovil · Serving Somerset, Dorset & Devon
Next step
If one of the tools surfaced a trust problem, content gap, or conversion issue, act on it.
Compare the routes or send one message with what came up.
Direct reply from Frederick within one working day. No obligation to proceed.