Monthly Retainer
Next GEN Football Coaching
“By far one of the best photographers we have used. Would highly recommend.”
Marcus Daws · Dorset
View Next GEN Football Coaching Brand Session →Pricing
Choose the right content route for your business.
Every route is delivered directly by Frederick.
Start monthly if content needs to run consistently. Start smaller if you want to prove fit first. Use an add-on if you only need one defined extra.
Founder-led from planning to delivery Typical owner time: 2–4 hours monthly, mainly filming day Typical filming start: within 2 weeks No long contract required to start
Direct reply from Frederick within one working day · Typical filming start: within 2 weeks
Named proof
Quick proof beside each route
Pricing is easier to trust when each route sits next to real feedback and a related case study, not a duplicated homepage grid.
Starter Package
Fern Vickery Hair
“He knows exactly how to bring out the best in every shot and every moment.”
Fern Vickery · Dorset
View Fern Vickery Bridal Hair Content Session → Starter Package
Tintinhull Drama Group
“Friendly and professional throughout. The photos came out wonderfully.”
Vicki Singleton · Somerset
View Service Business Content System →Which route should I choose?
Choose based on how the work needs to run, not just the headline price.
The right route depends on whether you need ongoing visibility, a lower-risk first sprint, or one defined extra. These cards show the decision logic and the proof example beside it.
Most popular route Best for consistent monthly visibility £597/month
Decision test
Monthly Retainer
Do you need content to keep going every month without rebuilding the plan from scratch?
Best when you need recurring proof of work, regular filming, and a monthly system handled for you rather than one-off content bursts.
How it runs
12 short-form assets monthly
Owner time: 2–4 hours monthly
First delivery: Typical filming start within 2 weeks
Named proof
Next GEN Football Coaching Brand Session
This is the clearest proof of the retainer route: recurring filming, monthly handover, and content that keeps working between referrals.
One mixed shoot replaced weak phone content across social, website, and booking touchpoints.
“By far one of the best photographers we have used. Would highly recommend.” Marcus Daws
Best for a lower-risk first project £200–£250
Decision test
Starter Package
Do you want a lower-risk first project before deciding on anything ongoing?
Best when you want a smaller first project, need stronger trust signals quickly, or want to test the working style before moving into monthly support.
How it runs
Single sprint delivery
Owner time: 2–3 hours for one session
First delivery: 24–72 hours after filming
Named proof
Service Business Content System
This shows what Starter can do for a local organisation: one focused session, clean coverage, and usable content delivered without forcing an ongoing commitment first.
Campaign posting stayed consistent around show dates instead of fading after one launch post.
“Friendly and professional throughout. The photos came out wonderfully.” Vicki Singleton
Best for one targeted extra £200–£750 one-off
Decision test
Add-On Support
Do you already know the exact deliverable or moment that needs support right now?
Best when you already know the specific moment or deliverable that matters, such as event coverage, a launch, a top-up shoot, or one scoped content problem.
How it runs
Project-by-project
Owner time: Usually under half a day
First delivery: Timeline confirmed to scope
Compare routes
See which route fits before you commit
This is the real decision: a monthly content system, a first-project sprint, or one defined extra. Use the comparison below to match the route to your stage before you enquire.
Choose this when visibility needs to keep runningChoose this when you want to prove fit firstChoose this when one defined gap matters most
Most popular Best for consistent monthly visibility
Route
Monthly Retainer
£597/month
Best when content needs to run every month
Best when you need recurring proof of work, regular filming, and a monthly system handled for you rather than one-off content bursts.
Best for
Owner-led businesses that want predictable visibility, regular proof of work, and a monthly system handled for them.
- Owner time
- 2–4 hours monthly
- Delivery rhythm
- 12 short-form assets monthly
- First delivery
- Typical filming start within 2 weeks
Best for a lower-risk first project
Route
Starter Package
£200–£250
Best for a low-risk first project
Best when you want a smaller first project, need stronger trust signals quickly, or want to test the working style before moving into monthly support.
Best for
Businesses launching an offer, refreshing trust signals, or testing fit before moving into monthly support.
- Owner time
- 2–3 hours for one session
- Delivery rhythm
- Single sprint delivery
- First delivery
- 24–72 hours after filming
Best for one targeted extra
Route
Add-On Support
£200–£750 one-off
Best for one defined extra
Best when you already know the specific moment or deliverable that matters, such as event coverage, a launch, a top-up shoot, or one scoped content problem.
Best for
Businesses that already know the gap and need one targeted extra without changing their full route.
- Owner time
- Usually under half a day
- Delivery rhythm
- Project-by-project
- First delivery
- Timeline confirmed to scope
| Compare | Most popular Route Monthly Retainer £597/month Best when content needs to run every month Choose this when visibility needs to keep running Best for consistent monthly visibility | Route Starter Package £200–£250 Best for a low-risk first project Choose this when you want to prove fit first Best for a lower-risk first project | Route Add-On Support £200–£750 one-off Best for one defined extra Choose this when one defined gap matters most Best for one targeted extra |
|---|---|---|---|
| Choose this when | Best when you need recurring proof of work, regular filming, and a monthly system handled for you rather than one-off content bursts. | Best when you want a smaller first project, need stronger trust signals quickly, or want to test the working style before moving into monthly support. | Best when you already know the specific moment or deliverable that matters, such as event coverage, a launch, a top-up shoot, or one scoped content problem. |
| Best for | Owner-led businesses that want predictable visibility, regular proof of work, and a monthly system handled for them. | Businesses launching an offer, refreshing trust signals, or testing fit before moving into monthly support. | Businesses that already know the gap and need one targeted extra without changing their full route. |
| Typical spend | £597 per month | £200–£250 one-off | £200–£750 scoped |
| What you receive | 12 short-form clips per month, filming day, caption support, and structured Google Drive delivery. | One focused session: 2–4 short-form clips or 10–20 edited photos, plus captions and posting notes. | One defined extra such as event coverage, a brand shoot, a strategy audit, or campaign support. |
| Owner time | 2–4 hours monthly | 2–3 hours for one session | Usually under half a day |
| Delivery rhythm | 12 short-form assets monthly | Single sprint delivery | Project-by-project |
| First delivery | Typical filming start within 2 weeks | 24–72 hours after filming | Timeline confirmed to scope |
| Commitment | Rolling monthly | No ongoing commitment | Fully scoped per task |
| Next step | Start retainer route | Start starter route | Scope add-on route |
Direct reply from Frederick within one working day. Scope, filming dates, and delivery windows are agreed before booking.
What this actually needs from you
Clear time requirements before you choose a route.
Most hesitation around content support is not only price. It is whether the route will become another time drain. This is the realistic client-side time needed for each option.
Client time
Monthly Retainer
Usually 2–4 hours monthly
One planned filming block per month, then the edit, captions, and handover run in the background. You are not expected to chase assets week to week.
- Approve the route and filming window
- Be available for the monthly filming block
- Review final handover when it lands
Client time
Starter Package
Usually one 2–3 hour session
Choose whether the priority is video or photography, confirm the short brief, and turn up for one focused shoot. That is the full time commitment for most Starter projects.
- Confirm the one-off brief
- Attend one focused shoot
- Use the handover across website, socials, or launch content
Client time
Add-On Support
Usually under half a day
Add-ons are built around one defined extra. The time required depends on the brief, but it is normally one clear planning step and one agreed delivery window.
- Send the specific brief
- Approve the scoped quote
- Sign off the final targeted deliverable
Client proof
What clients said after choosing a route
The route decision is easier when you can see how other owner-led businesses felt after the work was delivered. These are named clients, not anonymous star ratings.
Monthly RetainerDorset
“By far one of the best photographers we have used. Would highly recommend.”
Starter PackageSomerset
“Friendly and professional throughout. The photos came out wonderfully.”
Starter PackageDorset
“He knows exactly how to bring out the best in every shot and every moment.”
If you want to know which route fits your stage, send one message with your business, area, and what you need to improve first.
Monthly retainer
Monthly retainer for consistent visibility
Best for businesses that need consistent weekly visibility without managing production in-house. Planned and delivered directly by Frederick.
Best for consistent monthly visibility
Choose this when visibility needs to keep running. Best when you need recurring proof of work, regular filming, and a monthly system handled for you rather than one-off content bursts.
GDM Monthly Retainer
£597/month
Core monthly route for businesses that need consistent visibility without building an in-house team.
Best for consistent monthly visibility
Best for: Owner-led businesses needing reliable month-to-month visibility
Included
- 12 short-form clips per month
- 1 filming day per month
- Captions included
- Google Drive content library
- Monthly optimisation review
Not included by default
- Ad hoc unlimited filming days
- Full-time social inbox management
- Paid ad spend or media buying
Common fits by business type
Trades and home servicesBusinesses relying on repeat referralsOwners who need regular proof without doing it in-house
Common objections
What if I do not have time every week for content?
The retainer is designed around that. Most owner time is one defined filming block, then the planning, edit, and delivery run in the background.
What if I want consistency but not a large agency setup?
This route is still founder-led. You deal directly with Frederick without agency layers or account-manager overhead.
What if I am worried about being locked in?
The route is monthly, but it is not built around a long contract trap. It is for businesses that need consistency without unnecessary friction.
Cadence: Monthly
Typical owner time: 2–4 hours monthly, mainly filming day.
Starter package
Starter package for a low-risk first project
Best for launches, campaigns, or testing fit before moving to monthly support. Planned, filmed, and handed over directly by Frederick.
Best for a lower-risk first project
Choose this when you want to prove fit first. Best when you want a smaller first project, need stronger trust signals quickly, or want to test the working style before moving into monthly support.
GDM Starter Package
£200–£250
Fast first sprint for businesses that need usable content quickly without committing to a retainer.
Best for a lower-risk first project
Best for: Businesses validating fit before moving into monthly support
Included
- 4 short-form clips (reels/shorts)
- Basic content plan
- Caption pack included
- Google Drive handover
Not included by default
- Ongoing monthly filming rhythm
- Large-volume content libraries
- Long-term social management
Common fits by business type
Coaching and fitness brandsBeauty and bridal businessesLocal service businesses needing a first refresh
Common objections
What if I am not ready for a retainer?
That is exactly what Starter is for. It gives you a lower-risk first project and enough output to judge fit properly.
What if I do not know what to film yet?
The session still starts with a plan. You do not need to arrive with finished ideas or scripts.
What if I only need better trust signals quickly?
Starter is built for that situation. It is the fastest route to stronger photos or short-form clips without an ongoing commitment.
Turnaround: 24-72 hours
Scope, filming dates, and delivery windows are agreed before booking.
Add-on support
Add-on support for one defined gap
Best for businesses that do not need a full route change, only one extra piece of production or one scoped content job delivered properly.
Best for one targeted extra
Choose this when one defined gap matters most. Best when you already know the specific moment or deliverable that matters, such as event coverage, a launch, a top-up shoot, or one scoped content problem.
Add-On Support
£200–£750
Scoped one-off support when you need one specific extra without changing your main route (typically £200–£750 one-off).
Best for one targeted extra
Best for: One targeted job without changing your full route
Typical examples
- Extra photography block
- Content-day top-up
- Strategy audit and action plan
Not included by default
- A recurring monthly content system
- Always-on posting support
- Open-ended scope without a defined brief
Common fits by business type
Hospitality launches and eventsCampaign top-upsBusinesses with one defined content gap
Common objections
What if I only need one extra piece of support right now?
That is what this route is for. It is built for a defined gap rather than forcing a full retainer conversation.
What if I do not know whether this should be an add-on or a starter?
Send the brief and I will tell you which route is cleaner. The deciding factor is whether the job is one scoped extra or a broader first-step refresh.
What if the scope changes midway through?
Add-ons are quoted against a defined brief first, so any change in scope is discussed before more work is added.
Quoted once scope, filming load, and delivery format are clear.
Commitment and cancellation
No unclear lock-ins, hidden fees, or vague booking terms.
The route matters, but so do the rules around it. These are the practical commitment terms people normally want clarified before they enquire.
Route rules
Monthly Retainer
Rolling monthly, built for consistency rather than contract pressure.
- One monthly content system with filming, edit, captions, and delivery planned around your schedule.
- Month-to-month structure. If you need to pause or stop, the next cycle is discussed before more filming is booked.
- If the route needs adjusting after the first month, that is handled in conversation rather than forcing the wrong structure.
Route rules
Starter Package
One focused project with no ongoing commitment attached to it.
- Fixed one-off session with deliverables and turnaround agreed before booking.
- No automatic continuation, no hidden upsell, and no obligation to move onto a retainer afterwards.
- If the Starter proves fit, you can step into monthly support later with a clearer view of what ongoing work would look like.
Route rules
Add-On Support
Scoped to one defined job, one defined brief, and one agreed outcome.
- Quoted against the brief first, so you know what is covered before any work starts.
- If the brief changes materially, the extra scope is discussed before it is added.
- Best when you need one targeted extra without turning it into a broader monthly package.
How pricing turns into delivery
What working with Frederick actually looks like after you choose a route
Pricing only builds trust if you can see how the work will run in practice. Every route follows the same founder-led process: direct contact, clear scope, practical planning, and organised handover.
Direct reply from Frederick within one working dayTypical filming start: within 2 weeksTypical owner time: 2–4 hours monthly, mainly filming dayStarter delivery: 24–72 hours for most one-off sessions
Direct contact throughout
You speak to Frederick Gill from the first message through planning, filming, editing, and handover. There is no account-manager layer in the middle.
Scope and timing agreed first
Route, filming window, delivery expectations, and commercial priorities are confirmed before anything is booked, so there is no confusion about what happens next.
Built around real business context
Every session starts with the real questions your audience is asking, the proof they need to see, and the assets your business will actually use after delivery.
Organised handover, not loose files
Assets are delivered in a usable structure with captions, notes, or next actions where needed, so the output can be published without extra admin.
Still deciding?
Use the route planner before choosing a package
If you are comparing monthly, starter, or add-on support and do not want to guess, use this to narrow the right first move.
Recommended first step
GDM Monthly Retainer
Best fit when you want predictable output and can commit monthly filming time.
Expected first delivery
Within 2 weeks
Route priority
Primary growth route
Best next action
Book a WhatsApp planning chat
You can still change route after the first conversation if another option fits better.
Included in every route
What stays consistent in every package
Clear scope first
Deliverables and timing agreed before production starts.
Founder-led delivery
You work directly with me throughout planning and delivery.
Organised handover
Assets delivered in a structured Google Drive format your team can use immediately.
Direct communication
Replies within one working day. No account-manager handoff.
No agency overhead
What you are not paying for
Because GDM is founder-led with no account managers, junior staff, or agency layers, the entire budget goes directly to planning, production, and delivery.
No account managers
You speak directly to the person doing the work. No brief-dilution between strategy and execution.
No hidden fees
Deliverables and scope are agreed in full before production starts. The price quoted is the price paid.
No long contracts
Retainers run month-to-month. Start with the Starter Package to prove fit before any ongoing commitment.
Add-ons for specific gaps
Use add-ons when you need one targeted outcome without changing your main route.
Most add-ons are quoted as fixed one-off scopes, typically between £200 and £750 depending on filming and editing load.
Add-On Support
Scoped one-off support when you need one specific extra without changing your main route (typically £200–£750 one-off).
Ask about this add-on →Pricing FAQs
What if I am not fully sure which route I need yet? +
That is normal. Use the route planner on this page or send one message with your situation and I will tell you the cleanest starting option.
Can I start with Starter and move to monthly later? +
Yes. Many clients begin with Starter to prove fit, see the output quality, and then move into monthly support once they know they want ongoing delivery.
What if I hate being on camera or do not know what to say? +
You do not need to turn up with polished scripts. I plan the session, guide the filming, and keep clips short and usable. Many clients start with a smaller session first for that reason.
How much of my time do you actually need? +
Usually less than people expect. Starter is one focused session. Retainer clients usually need Typical owner time: 2–4 hours monthly, mainly filming day because planning, editing, and handover are handled for them.
Are there hidden fees or long lock-ins? +
No. Scope is agreed before production starts and retainers run month-to-month. If you want lower commitment first, start with Starter or one defined add-on.
How quickly can I realistically start? +
Typical filming start: within 2 weeks. Message first and I will confirm a practical timeline for your route, filming window, and first delivery.
Need a direct recommendation?
Send one message to get the right route
Include your business name, location, what you need help with, and your preferred start date. I will point you to the route that fits best.